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tree lined street in Oshawa

City of Oshawa Approves Plan20Thirty Action Plan for Downtown Oshawa

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Plan20Thirty image

Oshawa City Council has approved Plan20Thirty, a new downtown revitalization action plan.

Approved at the June 20 Council meeting, Plan20Thirty builds upon Oshawa’s previous downtown plan, Plan 20Twenty and its successes to date, while addressing new challenges and opportunities. Plan20Thirty’s Vision Statement is: A lively and modern urban centre where all thrive.

Plan 20Thirty introduces new actions to meet the needs of an evolving and changing downtown and maintains the same overarching goals to improve and promote Downtown Oshawa as a unique destination for working, living, attending post-secondary school, shopping, dining and enjoying entertainment.

The Plan 20Thirty Committee, comprised of participants representing diverse sectors of Oshawa’s downtown, came together from Fall 2021 to Spring 2022 to determine a series of action items that would guide the new plan. The public provided input, with more than 165 community members sharing their feedback on the action plan over a four-week period in Spring 2022.

In total, 60 action items were identified across seven core pillars:

  • Business Growth, Expansion & Retention
  • Residential Growth
  • The Physical Environment
  • Social Experience
  • Communications
  • Modernization & Innovation
  • Customer Service & Red Tape Reduction

The key objectives of Plan 20Thirty are:

  • Acknowledging the impact of the COVID-19 pandemic and developing actions to mitigate its impacts;
  • Identifying the primary role(s) and current state of the downtown;
  • Examining current challenges and future opportunities;
  • Building consensus on strategic directions and activities;
  • Informing potential revisions to downtown zoning;
  • Generating short and longer term investment leads and opportunities;
  • Meeting Oshawa’s job growth targets (mandated by Places to Grow legislation);
  • Enhancing a better economic foundation for future growth;
  • Enhancing, leveraging and marketing the downtown’s strengths and assets;
  • Enhancing, leveraging and marketing the retail, personal service, culinary, arts, culture and entertainment sectors;
  • Strengthening partnerships with organizations such as the Universities and College, the Spark Centre, Business Advisory Centre of Durham, and social agencies; and,
  • Plan 20Thirty will represent an action plan for Council to move forward.

City staff will report on the progress of Plan 20Thirty annually through the Development Services Committee and City Council.

For more information on Plan 20Thirty, visit the Plan 20Thirty webpage.

For more information on Economic Development Services, visit www.oshawa.ca/business and follow @InvestOshawa on Twitter.

For more information on Downtown Oshawa, visit www.oshawa.ca/downtown or follow @OshawaDowntown on Instagram or Twitter

For City of Oshawa updates, visit Oshawa.ca/NewsCentre to follow us on social media, subscribe to news and alerts, and have your say on Connect Oshawa.

Quote:

“Plan 20Thirty reflects our commitment to downtown businesses and stakeholders and guides the further revitalization of our downtown as a destination for residents and visitors alike,” said Oshawa Mayor Dan Carter. “Plan20Thirty charts a new path towards a vibrant and dynamic future for Downtown Oshawa. We sincerely appreciate the contributions of our downtown stakeholders and community partners who collaborated over the past year to make this vision possible.”

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